With the United States only exporting one percent of what we make, it is no wonder that we are running a trade deficit. And, when surveyed, the majority of businesses in Central Texas state that the reason they do not export is because they do not know how, or they think that the process is too complicated, or they are worried about getting paid. All of which can be easily overcome with a simple export plan.
Most small and midsize U.S. exporters do not have a written export plan. Lacking a plan, it's easy to get discouraged and give up or to miss opportunities that having a strategy might reveal.
An effective export plan need only follow the simple outline below.